Firekeeper is now Leia Morrison Coaching

Where Strategy Meets Story

Meet Leia

---a marketing partner dedicated to helping businesses shape and amplify their unique voice. After decades of experience as a business owner and print advertising manager for newspapers and destination marketing organizations, I founded The Firekeeper eighteen years ago to fill a critical niche: crafting brand strategies that resonate. By blending creativity, strategic communication, and a keen understanding of your business, I work across all channels to elevate your brand, drive awareness, and foster lasting customer relationships. Together, we’ll spark connections that grow your business and keep your message burning bright.

See my latest courses here

Marketing Portfolio

I Bar Ranch

Social Media marketing for event venues such as I Bar Ranch and Public House

Colorado SBDC Consultant

Consultant for social media marketing & speaker Colorado SBDC

Pando Telecom

All Marketing & Communications for Pando Telecom for 3.5 years.

I Bar Ranch

Social Media marketing for event venues such as I Bar Ranch and Public House

1/7

What I specialize in

Content & Email Marketing:

I help businesses attract, engage, and retain customers through strategic content creation and targeted email campaigns. My services include developing valuable content like blog posts, articles, videos, and infographics designed to capture the attention of your audience and boost SEO. I also craft personalized email marketing strategies to nurture leads, drive conversions, and keep your customers informed about your latest offers and updates. By combining creative content with data-driven email strategies, I help you build stronger customer relationships, increase brand visibility, and achieve measurable marketing success.

Education & Consultation

I offer tailored education and consultation services for businesses that prefer to manage their marketing in-house. With a thorough marketing analysis, I provide an in-depth review of your current strategies, identifying strengths and areas for improvement. You’ll receive a detailed report with actionable recommendations and clear next steps to enhance your marketing efforts. Whether you’re just starting out or looking to refine your approach, I offer personalized guidance to empower your team. Plus, stay tuned for our upcoming digital offerings—self-paced, affordable, and designed to support businesses of all sizes!

Website Auditing Services

My comprehensive website audit services analyze every aspect of your website to ensure it’s performing at its best. I evaluate essential factors such as SEO optimization, user experience, page speed, mobile responsiveness, security, and content quality. By identifying areas for improvement, I provide actionable insights and recommendations that help enhance your site’s functionality, drive more organic traffic, and boost performance. Ultimately, my goal is to improve your website’s overall effectiveness, strengthen your online presence, and increase user satisfaction to help you achieve lasting business success.

Basic Growth Package
Price: $80/hour 20 hrs/mo
Commitment: 3 months minimum
Ideal for: Small businesses just starting to invest in marketing efforts.
Services Included:

Marketing Audit: Assessment of current marketing efforts, including website and social media.
Core Website Updates: Basic SEO improvements, security updates, and user experience enhancements.
Email Campaigns: Creation of up to 1 email campaign per month, including copywriting and design.
Social Media Campaigns: Management of up to 2 existing social media accounts (posting, engagement, basic content strategy).
Monthly Reporting: Tracking key metrics and insights.

Strategic Growth Package
Price: $85/hour 40 hrs/mo
Commitment: 3 months minimum
Ideal for: Businesses looking to level up their marketing strategy and drive more customer engagement.
Services Included:

Competitive Marketing Analysis: In-depth analysis of competitors’ marketing strategies and how to outperform them.
Marketing Audit: Comprehensive review of current marketing efforts with recommendations for improvement.
Core Website Updates: Enhanced SEO, security improvements, user experience optimization, and strategic content updates.
Social Media Strategy: Creation and management of up to 3 social media channels, including content calendar and growth strategy.
Email Campaigns: Creation of up to 2 email campaigns per month, including detailed segmentation and analysis.
Lead Generation: Developing and executing lead-generation strategies.
B2B Package Creation: Creation of targeted marketing packages to attract and retain business clients.
Monthly Reporting: Advanced reporting on all channels, including performance metrics and KPIs.

Comprehensive Marketing Package

Price: $90/hour 60 hrs/mo
Commitment: 3 months minimum
Ideal for: Established businesses ready to take their marketing to the next level with a full-scale strategy.

Services Included:

Competitive Marketing Analysis: Detailed competitive analysis and insights for strategic advantage.
Marketing Audit: Full-scale audit with actionable recommendations for improvement across all marketing channels.
Core Website Updates: Comprehensive website optimization for SEO, security, and user experience, including ongoing improvements.
Creation of New Social Media Channels: Development and setup of up to 2 new social media accounts (if needed), with a growth strategy.
Email Campaigns: Creation and management of up to 4 email campaigns per month, with segmentation, automation, and in-depth analytics.
Social Media Strategy & Management: Full management of up to 4 social media channels with growth and engagement strategies.
Lead Generation & Conversion: Implementing targeted lead-generation campaigns, tracking, and optimizing for conversions.
B2B Package Creation: Tailored marketing packages designed to drive sales to business clients.
PPC & Google Ads: Paid search campaigns for immediate lead generation (if applicable).
Monthly Reporting & Strategy Sessions: Detailed reporting, ongoing strategy development, and monthly check-ins to align with business goals.

3-Month Get Started Plans

Other Services Offered:

Corporate Event Planning: Whether hosting a client hospitality event or an internal training seminar — the ultimate aim is to bring people together, create a memorable experience, and help all the attendees develop strong business relationships. My favorite in this category: Team-building events for smaller corporate teams (less than 50 employees)
Data Analysis: I believe that data is the key to making informed, strategic marketing decisions. My data analysis services help you interpret key metrics, understand consumer behavior, and optimize your marketing efforts for better performance. I dive deep into your PPC advertising data and analytics to uncover actionable insights, guiding your decisions and maximizing ROI Through comprehensive reporting, I track campaign performance, analyze trends, and identify opportunities for improvement. Whether it's refining PPC strategies or enhancing your overall marketing approach, I ensure you're equipped with the data you need to succeed. Let me help you turn numbers into insights that drive smarter, more effective marketing. Reach out today to see how my data analysis services can take your campaigns to the next level
Social Media Strategy: At The Firekeeper, I craft social media strategies designed to elevate your brand’s presence, engage your audience, and drive meaningful results. My approach begins with understanding your business goals, target audience, and unique voice. I then develop a customized social media plan that aligns with your brand's objectives, ensuring every post, campaign, and interaction supports your broader marketing efforts. Whether you're looking to build brand awareness, foster customer loyalty, or increase conversions, I create a social media strategy tailored to your needs. From content creation to scheduling, community management, and performance analysis, I handle every aspect of your social media presence, leaving you with more time to focus on what matters most—your business. Let me help you harness the power of social media to connect with your audience and grow your brand. Reach out today to start creating a strategy that works.
SEO Strategy: At The Firekeeper, I offer tailored SEO strategies that help your business rank higher, attract more visitors, and convert traffic into loyal customers. My process begins with a comprehensive audit to identify opportunities for optimization, followed by the implementation of proven techniques to enhance your website's visibility across search engines From on-page optimization and keyword research to technical SEO and content strategies, I ensure your site is fully optimized to meet the latest search engine requirements. My ongoing monitoring and adjustments help keep your website ahead of the competition, ensuring long-term success If you're ready to increase organic traffic and boost your online presence, my SEO services are designed to deliver measurable results. Let me help you improve your search rankings and reach your target audience more effectively. Contact me today to get started.

Trainings & Designations

CASTA LEAD Academy Class of 2022

Colorado Small Business Development Center

Former Social Media Marketing consultant for the Colorado SBDC

Graduate of the Cornell University Marketing Strategy certificate program

Graduate (2019) Joel Barker's Implications Wheel Facilitator Training